The New York Festivals International Ad Awards has concluded its deliberations and awarded Best Idea to Wieden+Kennedy Amsterdam for its ‘write the future’ Nike campaign for last year’s World Cup, advertiser of the year to the aforementioned Nike, network of the year to BBDO and agency of the year to Leo Burnett Sydney.
W+K and Nike are hardly unexpected although the Wayne Rooney helmed write the future for Nike has its detractors. BBDO always wins network of the year which is a bit boring but immensely to its credit. Leo Burnett Sydney seems to crop up a lot too.
Anyway here’s write the future (more Ronaldo than Rooney but never mind).