Microsoft’s Bing in dramatic change of direction with new agency Crispin Porter

As we predicted Microsoft’s Bing account, which abruptly departed JWT a couple of weeks ago, has landed at MDC Partners’ Crispin Porter+Bogusky and is already on air with a new campaign, plugging its Facebook-related features.

Whether or not this is cool enough to lure Facebook fans to Bing is open to debate but it’s in stark contrast to JWT’s ‘search overload’ campaign that hardly seemed in tune with the Facebook generation.

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