Microchip giant Intel claims to have invented the fastest chip ever (aren’t they fast enough already?) so how better to illustrate the super duper Core i5 chip than an improbable Bourne-type chase through various computer windows.
It’s all clever stuff from San Francisco agency Venables Bell & Partners and London production company company Nexus and celebrated directors Smith & Foulkes.
Actually bringing a microchip to life for non techies is quite clever.
And there’s lots of good stuff coming from US agencies these days, just as there is from Latin America.
So where are the good British or European ads?
Sadly they seem a bit thin on the ground.