Here’s Heineken’s latest from W+K Amsterdam – but can they keep up the frenetic pace?

Wieden+Kennedy Amsterdam has bagged $400m Heineken and it’s setting a frenetic pace with these ‘Open your world’ big budget ads, this one (‘the date’) directed by Fredrik Bond.

You can see it’s meant to be global by the Chinesey bits, including the girl.

And it skirts around the drink + sex + aggression issues very skilfully even though that’s what the film is all about.

But what does it taste like?

You May Also Like

advertising heineken open your world wieden+kennedy amsterdam

About Angie Dean

0 Shares
Share
Tweet
+1
Share