Deutsch continues winning streak for Volkswagen

This is rather good for the new VW Tiguan from Deutsch LA.

The much-mocked Das Auto tagline is working pretty well for VW, essentially it allows the agency to do just about anything and still seem relevant, which is the point of these things.

This won’t get as much airtime as the already famous ‘little Darth Vader’ but it continues to mine the same rich seam.

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