Crispin Porter shows it’s serious about Europe by poaching Beattie creative directors

Crispin Porter+Bogusky has lured Beattie McGuinness Bungay creative directors Matt Gooden and Ben Walker to be ECDs at its new London office.

The MDC Partners-owned agency already has an outpost in Gothenburg but it looks as though London will be its European HQ where the first job is to create a convincing campaign for Kraft’s Milka.

The move for the highly-rated duo, who have been together for over 20 years and produced the much-admired Honda ‘Cog’ commercial for Wieden+Kennedy back in 2003, may indicate that Crispin Porter expects more business to arrive shortly. The agency is tipped to pick up Microsoft’s Bing search engine account which left JWT in the US earlier this week.

On the face of it their departure, after just over a year, is blow for Trevor Beattie and his team at BMB but BMB hasn’t really motored in recent years, lagging indie rivals like Mother and others like Chime-owned VCCP.

Star creatives, of whom there’s a shortage in the UK as the industry pays the penalty for dumping staff every time the economy turns down, command City trader-like packages these days. Trev may decide it’s better to grow his own talent.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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