Chevy Volt makes low key debut with Goodby Silverstein campaign

General Motors’ much-hyped electric car the Chevrolet Volt has made a rather a low key start to life in the US, selling under 2,000 in the first two months.

But GM is denying that it’s lost faith in its electric trailblazer, promising to ramp up marketing expenditure later this year when it hopes that word-of-mouth testimonials from drivers will start doing some of the job for it.

Its rivals aren’t making life easy for GM (why should they?) by pushing their own ranges of smaller, high mileage conventional cars.

Here’s the debut campaign from GM global CMO Joel Ewanick’s favourite agency Goodby Silverstein & Partners.

So you can go absolutely anywhere in a Volt (provided you can find a charger).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.