ID Comms

Champion’s League final is the UK’s version of the Super Bowl for ads – here’s BBH for Audi

This Saturday is the Champion’s League final between Barcelona and Manchester United at Wembley, to be broadcast on Sky and ITV.

It’s the biggest ad showcase of the year, the UK’s version of the Super Bowl.

Here’s Bartle Bogle Hegarty’s offering for Audi starring sports car driver Allan McNish, trading on Audi’s recent dominance of the Le Mans 24-hour race.

Well it’s all quite interesting, and bang on strategy I’m sure, but is it advertising?

Advertising at its best is supposed to sum up the brand, the image, the appeal and a call to action in a trice.

Bartle Bogle Hegarty has been the past master at this over the years.

But this doesn’t do it for me.

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Allan McNish audi bartle bogle hegarty bbh champion's league final le mans 24-hour race sports car driver super bowl

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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