Wieden+Kennedy’s latest for Old Spice Danger Zone – don’t try this at home!

We wait to see if the tuxedo’d actor in Wieden+Kennedy’s launch campaign for Procter & Gamble’s Old Spice Danger Zone will become as popular as man you want to smell like, Isaiah Mustafa.

Maybe Isaiah wasn’t free to travel to New Zealand where the film was shot or didn’t fancy being bounced off a truck or eaten by a crocodile.

Clearly what the ad world needs are more cheesy brands so it can make more gloriously cheesy commercials.

Post production was by The Mill in London, which is presumably just one reason why it’s been valued recently at £119m.

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