Wieden+Kennedy’s ‘imported from Detroit’ Chrysler campaign rolls into LA with Dr Dre

Wieden+Kennedy’s Chrysler 200 Super Bowl ad with Eminem won many of the plaudits in that particular adfest and now agency and client are following the same route for the revamped Chrysler 300.

Appropriately enough for an even bigger and meaner motor the new ad is set in Los Angeles and features Eminem’s producer (and rapper) Dr Dre.

It’s still ‘imported from Detroit’ though (even if Chrysler these days is mostly owned by Fiat).

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