Well it can’t just be winning Levi’s globally can it?
Only a month or two ago W+K Amsterdam, which seems to be more important than London in Dan Wieden’s world view, hired a whole gaggle of senior creatives headed by Rosie Bardales (pictured) from BBH London.
Now it’s it’s just hired West Coast types Adrien Bindi (from Goodby Silverstein) and Rick Herrera (from agencytwofifteen) to top up its European hub.
Now there must be some business to support all this recruitment and it may well be foundation client Nike, gearing up to ambush rival and Olympics prime sponsor Adidas in 2012.
But to those of us of a suspicious mind it looks like W+K has another big new account in its back pocket.