Who’s next for Bacardi? Wieden+Kennedy, Crispin Porter, Droga5?

Well a big payday might be coming for one of them as Campaign reports that Bacardi is reviewing its ad account at Young & Rubicam and looking for a ’boutique-style’ US-based agency.

None of of these are exactly corner shops of course but will surely head the list of agencies not owned by one of the big holding companies (Crispin Porter is owned by Toronto’s MDC, W+K and Droga5 are independent).

WPP-owned Y&R is taking a right old pummelling at the moment with global boss Hamish McLennan heading back to homeland Australia, $60m Office Depot departing and three top creatives heading off to W+K and Droga5.

Bacardi could certainly do with some advertising magic, often it seems to confuse marketing rum with having a party which is a touch limiting. This may well not be Y&R’s fault of course.

Anyway it should be interesting. Bacardi competes with UK-based drinks giant Diageo which is planning to become rather larger by buying Jose Cuervo tequila (a Crispin Porter client) for a reported $2bn.

The plot (if such it be) thickens further as Crispin Porter has just lost $300m Burger King, about 20 per cent of its income. Former Burger King marketer Stefan Bomhard (who didn’t fire Crispin Porter) has moved to Bacardi as number two to marketing boss Silvia Lagnado.

If it’s asked to pitch for Bacardi will Crispin Porter takes its chances or stick with Jose Cuervo, whoever owns it? If it ends up at Diageo there would be more opportunities there too.

Decisions, decisions…

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About Angie Dean