VW banks on new Beetle to boost US range sales

There must be a lot of Volkswagen executives who wish the venerable Beetle, the old pre-war German people’s car, would go away.

When the company revived the iconic brand in 1994 it was a flop in most parts of the world, failing to measure up to the company’s all-conquering Golf (Rabbit in the US for some reason) and Polo.

But for lots of American VW still means Beetle (or vice versa) and apparently sales of the whole range spike when a new Beetle is around. There’s a new ‘2012’ version coming now and Interpublic’s Deutsch has produced a surprisingly edgy launch commercial following its teaser ‘Little Darth Vader’ ad in the Super Bowl.

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