That’s what David Beckham was up to on the beach -smooching Diet Pepsi’s Sofia Vergara

A few days ago we featured David Beckham in a Pepsi viral, using his famous right foot to good effect on the beach.

Of course Becks doesn’t just wander on to any old beach and the viral was clearly filmed making this TBWA Chiat Day commercial for Diet Pepsi featuring Latina soap star Sofia Vergara.

Diet Pepsi and standard Pepsi have both lost share recently as Pepsico has concentrated its marketing fire on Pepsi Max and still drinks.

This has rung alarm bells at Pepsi Towers and the company is pouring $60m into Simon Cowell’s new US version of the X Factor.

Rather more significantly it’s uncorked its wallet to make some proper ads.

Here’s Becks on the beach (and it is pretty impressive).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.