This year’s Cannes Gold Lions international festival of creativity (as it calls itself these days) is partnering with YouTube to invite non-profit organisations to submit briefs and creatives to answer them on the theme of ‘good work.’
The Good Work site will display briefs and work submitted with exposure on YouTube. The winner (only one?) will be awarded a free trip to Cannes with their work shown to assembled potential employers, the ‘industry top dogs’ as they’re called.
Here’s the pitch.