JP Morgan spots the potential of communities with new mcgarrybowen campaign

How should banks, which everyone seems to hate these days apart from bankers, present themselves to a disbelieving world? Dentsu-owned mcgarrybowen has latched on to buzz idea ‘communities’ in its new ad for JP Morgan Chase, the huge Wall Street bank led by the dashing Jamie Dimon (pictured).

JPMorgan Chase – Communities from Psyop on Vimeo.

And, cleverly, shows you some real live (animated) communities.

There’s a bit of a giveaway though when it says it supports small businesses with $10bn a year.

By JP Morgan’s standards this is peanuts.

Direction and production by the all-conquering Psyop.

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