It looks a bit mundane actually but Facebook’s eagerly-awaited new site to entice creatives is finally with us.
Clearly creatives will be queueing up to find ways to use the site, simply because their clients and their bosses will demand that they do.
But creatives, however well-schooled they are, tend to like what they like. They like big TV commercials and YouTube virals which give them two minutes. They quite like posters if they can’t get a camera in their hands. They hate radio and don’t much like print because print’s mostly about price offers and big logos these days.
Anyway, at least Facebook is trying. And it’s a huge boost for the ever-growing awards industry which will be running ‘best use of Facebook’ Grand Prix in industrial quantities very soon.