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Extra cheese as BT’s Adam & Jane catch Royal Wedding fever

Britain’s other royal couple Adam & Jane, stars of the long-running BT ad campaign from Abbott Mead Vickers/BBDO, got spliced on Saturday, a week or so ahead of Prince William and Kate Middleton.

In what must be the first crowd-sourced wedding commercial the ad reflected the views of nearly half a million punters who voted for the wedding dress (white, now there’s a thing) and the wedding car (a vintage Bentley).

AMV do this sort of thing very well of course. But there’s a long week stretching ahead of us..

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abbott mead vickers/bbdo adam & jane campaign BT crowdsourcing Kate Middleton Prince William royal wedding

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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