Well there’s a surprise.
Actually Polish model Eva Herzigova’s Wonderbra-assisted orbs do make for a pretty good poster but people will debate whether or not it’s the best of all time as it’s just been voted in a poll by the UK’s Outdoor Media Centre and Campaign.
And they all seem to be British posters, which can’t be right. Anyway the full line-up is here.
Interestingly the ad is credited to writer Steve Chethem and art director Nigel Rose at agency TBWA.
For years a bitter dispute raged between Rose and TBWA’s then creative director Trevor Beattie over who should take the credit for this fine photo. Nigel seems to have won.