Eva Herzigova’s boobs win best poster of all time

Well there’s a surprise.

Actually Polish model Eva Herzigova’s Wonderbra-assisted orbs do make for a pretty good poster but people will debate whether or not it’s the best of all time as it’s just been voted in a poll by the UK’s Outdoor Media Centre and Campaign.

And they all seem to be British posters, which can’t be right. Anyway the full line-up is here.

Interestingly the ad is credited to writer Steve Chethem and art director Nigel Rose at agency TBWA.

For years a bitter dispute raged between Rose and TBWA’s then creative director Trevor Beattie over who should take the credit for this fine photo. Nigel seems to have won.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.