Well we all knew the South Americans were coming and this is the first global campaign from Del Campo Nazca Saatchi & Saatchi in Buenos Aires for Sony.
It’s by the celebrated creative duo Maxi Itzkoff and Mariano Serkin and, if it doesn’t have quite the anarchic brio of their Cannes award-winning Teletransporter ads, it still pretty good stuff. And multinationals are multinationals…
Sony has proved to be a somewhat fickle client recently, shunting its business here, there and everywhere despite good performances from the agencies (like Fallon in the UK which somehow or other managed to lose the Bravia account).
Will it stick with the boys from Buenos Aires? It should do.