W + K Amsterdam in air guitar mode for Coke

It’s Wieden all the way these days, this time from Amsterdam with a hymn to the joys of playing air guitar (and the singing equivalent) in a new global campaign for Coca-Cola.

Could have been horribly cheesy but it isn’t. As ever with these it’s as much about the choice of music, this time with the specially-written Can You Feel It by One Night Only. There’s also an ‘interactive’ music video.

Could this be the new ‘I’d like to teach the world to sing,’ nearly 40 years on?

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