Unilever must be serious about this sustainability stuff as it’s appointed former Coke marketer and more recently sustainability consultant Marc Mathieu as a vice president and number two to global marketing and communications boss Keith Weed.
Unilever CEO Paul Polman has promised to double Unilever’s sales by 2020 while at the same time reducing its overall environmental impact through what it calls its ‘sustainable living plan.’
For the past thee years Mathieu, 51, has been running his BeDo consultancy in Atlanta, working for Coke, Danone, Levi’s and Johnson & Johnson among others. He was also involved in a project called The Hoop providing micro-financing for fairtrade producers.
Weed says Mathieu’s appointment is the last in a number of hires and promotions from inside and outside the company.