Nike celebrates England Rugby Grand Slam win…only they didn’t

Be prepared is obviously the motto at Nike as well as the Boy Scouts (or is it Girl Guides?) and Nike was ready with this little film to celebrate England’s rugby team winning the Grand Slam against Ireland in Dublin on Saturday.

But the Irish forgot the script (as usual) and comprehensively stuffed the old colonial oppressors.

Damned embarrassing, what?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.