ID Comms

New take on Activia yogurt from Y&R Prague – great with fava beans

Well not quite but I agree with Agency Spy that there’s something decidedly Silence of the Lambs about this (Hannibal Lecter liked to consume the livers of his victims with fava beans and a nice chianti) from Danone and Y&R Prague.

Jolly brave, especially on the part of the client. Whether or not it succeeds in emptying the shelves of Activia in Tesco’s Prague branch we’ll probably never know.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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