Nationwide leaves Leagas Delaney for 18 Feet and Rising after 26 years

It’s a bit much being dumped for what sounds like a flood warning but the UK’s biggest building society Nationwide has finally departed Leagas Delaney for the Fallon breakaway established in 2009.

Leagas Delaney has handled the Nationwide for most of its roller coaster existence (the agency’s that is) but 26 years is a pretty good innings. 18 Feet was formed by three Fallon-ites Jonathan Trimble, Matt Keon and Tim Millar and won the £20m account in a final contest against Saatchi & Saatchi, Fallon’s sister agency.

So there’ll be much gnashing of teeth at Saatchi HQ in London’s Charlotte Street (the agency could do with a big UK win) and also of course at Leagas Delaney which, in its 30 year career, has prospered, been rescued from bankruptcy by Abbott Mead Vickers, been almost bought by Canadian group Envoy and, somehow or other, survived all this to remain a decent agency.

The ads have always been human and engaging. Here’s one featuring Little Britain’s Matt Lucas and David Walliams.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.