Indefatigable Toyota plans two days of record breaking for Prius

Toyota hasn’t had the happiest of times recently with recalls and now production interruptions following the earthquake in Japan.

But the world’s biggest car company has responded with a series of determinedly upbeat campaigns from the ever-ingenious Saatchi & Saatchi Los Angeles. This is a teaser for a two-day event for the hybrid Prius (now a standalone brand) on March 30 and 31 where it will attempt to break 200 rather obscure Universal Record Database world records.

There’ll be two ten-hour webcasts to go with it and Prius fans will be able to upload their own record-breaking attempts.

Not sure about those vuvuzelas though. Thought we’d forgotten about those.

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