Toyota hasn’t had the happiest of times recently with recalls and now production interruptions following the earthquake in Japan.
But the world’s biggest car company has responded with a series of determinedly upbeat campaigns from the ever-ingenious Saatchi & Saatchi Los Angeles. This is a teaser for a two-day event for the hybrid Prius (now a standalone brand) on March 30 and 31 where it will attempt to break 200 rather obscure Universal Record Database world records.
There’ll be two ten-hour webcasts to go with it and Prius fans will be able to upload their own record-breaking attempts.
Not sure about those vuvuzelas though. Thought we’d forgotten about those.