ID Comms

Here’s a preview of Adidas’ All In – the first star-packed campaign by new agency Sid Lee

I feel a bit of a plonker running a 15-second ‘sneak preview’ of a commercial (it’s not the latest Scorsese film is it?) but anyway here it is, Adidas’ ‘All In’ global campaign from newly-appointed agency Sid Lee.

Apparently the campaign is the first to feature all three Adidas sub-brands, Originals, Sport Performance and Sport Style and features legendary athletes Lionel Messie, Derrick Rose (NBA), David Beckham and, er, Katy Perry.

Well maybe she needs the trainers to speed away from super-libidinous husband Russell Brand.

Judging by the clip the finished masterpiece will be loud and gladiatorial.

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adidas David Beckham Derrick Rose Katy Perry Lionel Messie originals Russell Brand sid lee sport performance sport style

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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