Here it is then, Freddie Flintoff’s debut for Morrisons

Former England cricketer Andrew ‘Freddie’ Flintoff is the headliner for supermarket chain Morrisons’ back to basics approach (yet more celebrities) to its advertising through DLKW.

And he plays the pied piper role pretty well, even taking a mild joke about ‘quiche’ in his stride.

It’s obviously part of a build-up to Easter and the two bank holidays to follow, one of which is the extra one to celebrate the wedding of Prince William and Kate Middleton.

Will the Brits flood into the shops to buy extra goodies to celebrate the Royal nuptials? They just might actually given that the economic outlook is so bloody depressing (high inflation, non-existent growth).

Even hardened republicans might be inclined to echo Marie Antoinette and eat a bit more brioche.

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