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David Jones replaces Rodes Vila at Havas – could he be the man to sell the company?

Euro RSCG boss David Jones has moved even further up the Havas ladder, to the top actually by replacing Fernando Rodes Vila as CEO of the sixth-biggest marcoms company (after Dentsu).

Jones’ promotion is well-deserved (under him Euro has thrived in North America particularly and established itself as Reckitt Benckiser’s main agency) but the distance between owner Havas (which also owns Arnold and Media Planning Group) and the other big marcoms companies is, if anything, growing.

Owner Vincent Bollore knows full well he needs to do a big deal if he’s ever going to match the likes of WPP, Omnicom, French rival Publicis Groupe and renascent Interpublic. But long time target media buyer Aegis is looking increasingly out of reach as it has embarked on an expensive acquisition policy.

And if Aegis did come on the market all the others would be interested (despite Bollore’s 29 per cent shareholding) with the exception of WPP which has three big media networks already.

So it’s possible Bollore has decided to concentrate on his many and varied industrial interests through family holding company Groupe Bollore and wait to see what turns up, like a bid for Havas.

None of which will worry Jones, a Brit, who can concentrate on being the world’s best account man and also learn more about running a marcoms group.

Which (as we’re in speculative mood this morning) might come in very handy one day when WPP’s Sir Martin Sorrell eventually steps down.

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aegis david jones dentsu eurorscg Ferdinand Rodes havas Reckitt-Benckiser Sir Martin Sorrell Vincent Bollore WPP

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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