CytoSport’s Muscle Milk takes a sporting chance

Spoofing talk and news shows is an old advertising stand-by but it’s getting harder to do as the supposedly straight broadcast versions get crazier. Think Fox News which should have nurses in the studio.

But this campaign from Pereira & O’Dell for CytoSport’s Muscle Milk is genuinely funny and director Jim Hosking from Skunk has extracted good performances from baseballer Ryan Braun (here) and NFL star Clay Matthews. The host played by actor Jonathan Kite is pretty good too (a career at Fox clearly awaits when he tires of treading the boards).

It’s quite brave of CytoSport to send up sports supplements too. Hardcore users are not always noted for their sense of humour.

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