Clever viral from Coke with Happiness Machine for students

This one passed me by (although not three million other people on YouTube) but the ever-excellent Brand Channel highlighted it today.

It’s charming and fun and the flowers are a lovely touch.

Should play very well in the UK as horrified students wake up to the fact that greedy universities are about to charge them (and a surprised but stupid coalition government initially) £9,000 a term in tuition fees.

What’s next? Brand sponsored food parcels?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.