This one passed me by (although not three million other people on YouTube) but the ever-excellent Brand Channel highlighted it today.
It’s charming and fun and the flowers are a lovely touch.
Should play very well in the UK as horrified students wake up to the fact that greedy universities are about to charge them (and a surprised but stupid coalition government initially) £9,000 a term in tuition fees.
What’s next? Brand sponsored food parcels?