Carl Benz was right and Kaiser Bill completely wrong – so we have 125 years of Mercedes

“I believe in the horse,” quoth Kaiser Wilhelm ll, “the automobile is a temporary phenomenon.”

Well Kaiser Bill, largely responsible for starting the First World War, was one of the most stupid and dangerous people ever to appear on the planet so it’s hardly surprising that he failed to see the importance of the omnipresent auto.

Daimler Benz founder Carl Benz did though, sagely observing that “the passion for invention will never die.”

Which is the theme of this film celebrating 125 years of Mercedes Benz cars (Mercedes was the name of the daughter of one of Carl Benz and Gottlieb Daimler’s early partners).

Interesting stuff and it shows how big companies are using YouTube as a distribution channel. Could have done without such soupy music though.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.