Booming M&C Saatchi sets sights on world domination (again)

The nothing is impossible boys seem to be back, M&C Saatchi has just reported profits of £7.76m on a 21 per cent increase in worldwide revenue to £125m and is spending some of it on buying the EMCG agency in Russia.

International boss Moray MacLennan says EMCG, which also operates in neighbouring countries like Ukraine and Kazakhstan and employs 200 people, completes M&C’s network which now consists of 26 offices in 19 countries.

M&C Saatchi was formed in 1995 when Maurice Saatchi was rudely defenestrated from Saatchi & Saatchi, the agency he formed with elder brother Charles in the 1970s.

At the time it looked as though the new agency’s ambitions were limited to London and getting one over on their old employer, since bought by Publicis Groupe.

Charles finally went off to become a famous art collector but Maurice and fellow refugees MacLennan, CEO David Kershaw, nonpareil account man Bill Muirhead and creative Jeremy Sinclair have defied the sceptics (and their years) by creating and floating a biggish agency group.

Not for them the six-office international micro-network pioneered by London rival Bartle Bogle Hegarty. The Saatchi gang think big and, having come successfully through the recession, must fancy their chances of challenging the really big boys of the marcoms world.

What Maurice Saatchi (now Lord Saatchi of course) and co would really like to do is get their hands on PG-owned Saatchi & Saatchi, bringing what they still see as the two arms of their empire together.

PG boss Maurice Levy might have other ideas of course.

M&C is comfortably bigger than Saatchi & Saatchi in the UK already although not around the world. Last year both agencies combined to celebrate the 40th anniversary of Saatchi & Saatchi, an event that was effortlessly hijacked by M&C as Maurice managed to wheel out his most famous former client Margaret Thatcher.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.