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Big win for Carat as it lands the lion’s share of Disney’s US media budget

And for Carat owner Aegis CEO Jerry Buhlmann who’s taken a few shots to the head recently over the company’s potential £25m bad debt in Spain following the collapse of the Nueva Rumasa industrial group.

According to Ad Age Carat has won Disney’s theme parks and resorts while a ‘Publicis consortium’ has won the film and home entertainment business. The Publicis consortium bit is a bit odd because Publicis Groupe’s Starcom has handled the whole of Disney media for the last ten years but decided not to repitch.

But Publicis Groupe chairman Maurice Levy doesn’t take kindly to losing business, especially in America, so clearly he’s lashed the troops into providing a credible alternative.

WPP and Omnicom both seem to have missed out.

But it’s a great win for Carat (and Aegis). Carat has done amazingly well in the US, continually confounding the media operations of WPP, Omnicom and Interpublic by winning big media accounts on their patch.

CEO Buhlmann, who’s not been a happy bunny recently, should be feeling a bit happier tonight.

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aegis carat Disney Interpublic Jerry Buhlmann Maurice Levy nueva rumasa omnicom publicis groupe starcom WPP

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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