And before any agencies think they have a chance of unseating recently-appointed worldwide agency Wieden + Kennedy at the jeans maker we should point out that, prior to joining Apple in 2007, Rebecca Van Dyck spent 12 years at W+K, latterly heading the agency’s foundation global Nike account.
Van Dyck, 41, moves from senior director of worldwide marketing and communications at Apple to global chief marketing officer at Levis Stauss, which doesn’t look that much of a step up on the face of things.
But working at Apple has its stresses and strains and after the triumphant launches of the iPod, iPhone and iPad, and the long-awaited breakthrough of Mac computers into the corporate market, she probably thinks she’s done enough.
At Apple Van Dyck stuck with its long-time agency TBWA Chiat (who made the famous Ridley Scott 1984 ad way back in 1984) resisting the temptation (if such there was) to switch to her alma mater.
She sounds like a good client to have so we should expect some fireworks from Levi’s and what is currently the world’s hottest agency.