Adidas kicks off Olympic wars with Sid Lee’s star-packed All In ad

Not that very many (if any) from footballers David Beckham and Lionel Messi, basketballer Derrick Rose and chanteuse Katy Perry will actually be competing at the London 2012 Olympics but Adidas is the official sports kit supplier and it’s clearly briefed new agency Sid Lee to punt all its stars before those bastards at Nike turn up and spoil things.

Last week we had to make do with a sneak preview of this.

Was it worth the wait? Or is it, as Pippiok on YouTube suggests, “a pile of crap?”

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.