A tribute on YouTube from the client (P&G for Old Spice at Wieden + Kennedy) – whatever next?

Actually it’s for an Ad Age series but it’s still quite interesting to hear what Old Spice brand manager James Moorhead thinks about working with Wieden + Kennedy on the multi-award winning Old Spice campaign.

Essentially the message seems to be: I’ve no idea what they’re going to come up with next but it’s exciting and it works.

Will James front up though when it doesn’t?

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