Twitter now worth $4.5bn says US bank JP Morgan

These valuations are going up every day and now giant US bank JP Morgan has valued Twitter at $4.5bn in announcing that it hopes to invest $450m of its clients’ in the social network for a ten per cent stake.

Compared to the current valuation of Facebook at between $50bn-$60bn this is (relatively) small beer but, should Twitter accept Morgan’s money there will be a knock-on effect on Twitter in that it will have to accelerate its advertising development to justify the valuation.

JPM plans to invest the money through its new $1.3bn Digital Growth Fund which is also expected to invest in other new digi companies like Skype and gaming firm Zyngo.

Back at Twitter, users can expect a lot more ‘Ad Tweets.’

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