Toyota Prius name games from Saatchi & Saatchi LA

Toyota is turning its Prius hybrid cars into a standalone brand for the ecologically-minded and Saatchi & Saatchi LA has produced two charming commercials to help, the one inviting consumers to suggest what the plural of Prius should be and the second revealing the (somewhat predictable) winner.

Winning stuff and bang on strategy for Toyota which has had the odd consumer issue to deal with over the past year or so. Who said creative departments these days were full of art students who can’t spell (or think)?

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