New creative-minded Kraft rattles consumers with Athenos ‘prostitute’ ad from Droga5

And all this before the ad had even aired.

Kraft has been shaking up its agency roster bringing in agencies like Crispin Porter + Bogusky and Droga5 to handle its increased spend on advertising.

This Droga5 vignette for Athenos hummus has already offended the Greek community (and others) in the US as it features a mad Greek granny accusing her innocent-looking granddaughter of “dressing like a prostitute.”

Kraft says it thinks the ad’s funny and can’t see what all the fuss is about. A bit optimistic there guys.

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