And all this before the ad had even aired.
Kraft has been shaking up its agency roster bringing in agencies like Crispin Porter + Bogusky and Droga5 to handle its increased spend on advertising.
This Droga5 vignette for Athenos hummus has already offended the Greek community (and others) in the US as it features a mad Greek granny accusing her innocent-looking granddaughter of “dressing like a prostitute.”
Kraft says it thinks the ad’s funny and can’t see what all the fuss is about. A bit optimistic there guys.