Literally, judging by the spillage on the floor in this bizarre new commercial for the (hitherto) popular mints brand.
The ‘hero’ of the campaign is called Dragee (for some reason). As they’re calling it a campaign one supposes that Dragee survives his ordeal to do more silly things in future ads.
Apparently it’s supposed to demonstrate that Mentos fans remain optimistic, whatever misfortunes they incur.
Or somewhat foolhardy.