Ladies, are you getting tired of the Old Spice guy?

Here he is plugging another Old Spice product, Komodo named after the eponymous dragon.

It seems a bit harsh to say that actor Isaiah Mustafa is suffering from wear-out already but a bare-chested bloke (however handsome) with a predictable line in patter can pall after a while.

Some YouTubers seem to think so anyway. Could be a problem looming for brand owner Procter & Gamble and agency Wieden + Kennedy.

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About Angie Dean

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