Jennifer Lopez signs up for Gillette Venus razors – could this be a career-threatening move?

We only ask because appearing in Gillette’s Fusion razor ads (for men’s chins as opposed to ladies’ legs) didn’t do much for Tiger Woods (disgraced, off form), Roger Federer and Thierry Henry (over their respective hills).

Undeterred Gillette, owner Procter & Gamble and agency BBDO New York have signed up La Lopez to be the face of Venus, complete with a new version of the cheesy old pop tune, originally fron Shocking Blue in 1969 not Bananarama in the 1980s as everybody keeps writing.

Venus razors can bring out the ‘inner goddess’ in you because you’ve got nice legs. Well obviously.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.