It’s Wieden & Kennedy again, this time with the best Super Bowl ad for Chrysler (and Eminem)

“This is the motor city and this is what we do” says Eminem in Wieden & Kennedy Portland’s Super Bowl ad for the new Chrysler 200.

It’s not just an ad for Chrysler (the car does indeed look very nice) but rapper Marshall Mathers’ home town, once the home of a booming auto industry and Tamla Motown records, in recent years the proverbial blasted heath.

Great stuff from an agency at the top of its game.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.