Ever-acquisitive MDC Partners buys 60 per cent of hot shop Anomaly

There’s no holding Canada-based MDC Partners and the ambitious marcoms groups has followed its purchase of a minority stake in LA’s 72andSunny with a deal to buy 60 per cent of controversial integrated agency Anomaly, based in New York and London.

Anomaly, which authored Super Bowl ads for Budweiser and Motorola this year, was formed in 2004 by, among others, Carl Johnson who was formerly a partner in London’s Simons Palmer Clemmow & Johnson.

Its offer of media-neutral creativity has proved attractive to many big global advertisers including Diageo and Sony although it seems to find it harder to hang on to accounts than win them, appearing to be Sony’s main agency for a few months and losing the Diesel account for which it shared an outdoor Grand Prix at Cannes last year.

As for MDC and its ambitious boss Miles Nadal he’s still fearlessly making deals despite spending $125m last year and still not turning a profit for his shareholders, as industry watcher Bob Willott explains here.

But Nadal at least has a clear strategy: to snap up the best creative agencies around to add to his jewel in the crown Crispin Porter + Bogusky.

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