Diet Coke hits the right note for the Oscars – the ‘super bowl for women’

Well the last bit’s debatable but that’s how they’ve been punting spots in the Oscars coverage anyway.

Anyway this a nice cool female-friendly ad for Diet Coke to The Temper Trap’s Sweet Disposition. Restrained on the glitz too.

The campaign was originated by Wieden + Kennedy although one internet source gives the agency for this one as Euro RSCG. Is Coke going the way of so many clients in dishing out briefs for the same campaign to different agencies?

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diet coke Euro RSCG sweet disposition tender trap the oscars wieden & kennedy

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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