Brett Gosper out at McCann as new brooms Nick Brien and Linus Karlsson get to work

McCann Erickson (and to an extent its owner Interpublic) has always seemed one of those agencies that makes lots of changes but never actually changes at all.

Although its logo has, as you can see.

Cynics might liken it to a Stalin era politburo where you bob to the surface for a while and then are taken out and shot.

The latest to be lined up against the wall is Brett Gosper, the Aussie who’s been running McCann Worldgroup EMEA since 2007, when he took over from one-time great white hope Rupert Howell.

Gosper, who was once tipped for the top job at McCann when he was running the agency’s New York office, is leaving and rather abruptly it would appear. This comes as no great surprise as he had already been supplanted as chairman of London by incoming star creative hiring Linus Karlsson from Mother.

Karlsson is clearly key to the McCann revolution latest CEO Nick Brien seems determined to implement, being chairman and creative director of New York as well as London.

Old style account barons like Gosper are always vulnerable in such circumstances even though he made his reputation, initially at least, as a creative-friendly account man and agency manager, most notably with the notoriously independent Mark Wnek at Euro RSCG.

No doubt more will emerge about Gosper’s departure as will further changes at McCann as Brien and Karlsson try to turn it into a creative-led agency more like Omnicom’s BBDO or DDB.

Or Mother? That really might be a bridge too far.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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