Toronto agency John St puts pink pony birthdays on the marketing map

This is absolutely brilliant, a spoof agency of the year submission for Strategy magazine from Toronto agency John St.

Called ‘Pink Ponies: a case history’ it almost has you believing it all.

“In a crowded birthday market we didn’t didn’t just create a birthday party we created a birthday movement.”

Well spotted by Brand Republic, here’s the original report from the Toronto Globe and Mail.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.