ID Comms

Toronto agency John St puts pink pony birthdays on the marketing map

This is absolutely brilliant, a spoof agency of the year submission for Strategy magazine from Toronto agency John St.

Called ‘Pink Ponies: a case history’ it almost has you believing it all.

“In a crowded birthday market we didn’t didn’t just create a birthday party we created a birthday movement.”

Well spotted by Brand Republic, here’s the original report from the Toronto Globe and Mail.

You May Also Like

birthday movement brand republic crowded birthday market john st pink ponies spoof strategy magazine toronto toronto globe and mail

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of | Cookies explained.