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There are signs of life at Yahoo still – as new Goodby, Silverstein campaign shows

Yahoo may have lost the search battle resoundingly to Google but it’s still amazingly popular, particularly in the US, with a decent mixture of entertainment and information.

This is its new campaign for Yahoo Mail in the US by production company Blacklist for Goodby, Silverstein & Partners which, as regular readers will know is General Motors’ marketing supremo Joel Ewanick’s favourite agency too.

Glad to see that Joel isn’t taking up all their time.

Yahoo! Mail ‘Lover Come Back’ from Blacklist on Vimeo.

Yahoo! Mail ‘World’s Greatest Dad’ from Blacklist on Vimeo.

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blacklist general motors goodby silverstein & partnersw google Joel Ewanick yahoo mail

About Angie Dean

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