Is this a good ‘green’ ad – a simple story well told or sanctimonious twaddle?

2011 is going to full of messages from hitherto planet-destroying corporations telling us how green they are, and why their products are therefore worth more.

The Guardian’s environment blogger Damian Carrington picks this as his best green ad even though it’s three years old.

Apparently it’s from German wind farms company Epuron by agency Nordpol + Hamburg. Well they would pick a Frenchman as villainous Mr W wouldn’t they?

It’s interesting though. And maybe a sign of things to come.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.